Templates, because WhatsApp requires them.
Business-initiated messages outside the customer service window have to be approved templates. That is Meta's rule, not ours, and a tool that pretends otherwise is a tool that gets your number restricted.
WhatsApp bulk messaging
A broadcast is the easiest thing on this list to do badly. Send the wrong list the wrong template and you have not run a campaign, you have taught ten thousand people to block your number.
Templates, because WhatsApp requires them.
Business-initiated messages outside the customer service window have to be approved templates. That is Meta's rule, not ours, and a tool that pretends otherwise is a tool that gets your number restricted.
Replies come back to the inbox.
A broadcast that cannot be replied to is an SMS blast with extra steps. Answers land in the shared inbox as conversations, with the campaign attached.
Delivery is reported per message.
Sent, delivered, read and failed, counted rather than estimated, so a campaign report is something you can act on.
Tech specs
Questions
The ones we hear most about WhatsApp bulk messaging. If yours is not here, the answer is a message away.
Sending approved templates to people who opted in is the supported use of the WhatsApp Business API. Sending unsolicited messages to a bought list is what gets a number restricted, and no platform can protect you from that.
Meta approves templates, usually within a day. The approval is per template, not per send.
Yes.
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